REESE'S PUFFS: WHAT YOU REALLY REALLY WANT
A revised campaign on Reese's video campaign: what you really really want (linked below) where we shifted the target from teenagers to parents. Based on the insight that parents like Reese's puffs but they might be ashamed to buy that kind of cereal in store or keep it around the house. Our idea? To "Re-brand" Reese's puffs as a tropey healthy cereal so parents can enjoy the cereal, they really really want. Done in collaboration with: Evan Sadler.
