Megan Leung is a Toronto-based Graphic Designer and Art Director experienced in both print and digital design with an interest in branding, marketing and packaging.

UX/UI design, Branding

Branding, Social Media, UI/UX Design

The challenge was to make a branding concept for the existing brand Capsulier that sells reusable coffee and tea capsules. My main target for the brand were 18-30 year olds looking to make easy sustainable swaps in their lifestyles. The concept was based on the main insight that many young people are interested in living their lives in ways that change the world for the better but can be intimidated by the amount of money and responsibilities they would have to take on to become a beacon of change. Therefore, the chosen slogan change starts small can refer to the size of the capsule but can also encourage the target consumer that living a more sustainable lifestyle can be easier than they think. I positioned the brand as young, fresh and fun as most coffee or tea products aim to please the more "sophisticated" individual.

During my internship at Laboratory Agency I worked on the brand Department of Artisans which was founded by Carmen Tsang. Department of Artisans had a previous aesthetic for their content that was not consistent with their website aesthetic so they wanted to make a single tone for all their content. Under the direction of Carmen Tsang and Lauriane Belair I created several e-blasts and as post-card that could be sent out with all the orders. All the copy was written by Lauriane Belair.

The challenge was to make a pill bottle label design that could be easily understood by most people who face language, vision and other accessibility barriers. We tried to collaborate to create one that was easy to read yet also had a sleek and modern design. Done in collaboration with: Camille Burgoyne, Guillermo Quintanilla and MengTing Xu.